In 1999, The LEGO Company reached a deal with Lucasfilm to begin creating products inspired by the Star Wars franchise. It was among the many tie-ins designed to coincide with the release of Star Wars: Episode I – The Phantom Menace. LEGO began with sets inspired by the original trilogy, and then the new movie. In the years since Star Wars quickly became the most popular brand in LEGO’s lineup. New Star Wars sets were met with intense speculation and discussion and were rapidly picked off the shelves. Since then, countless new sets have been produced. Dedicated collectors have created their own original LEGO creations and short films based on Star Wars.
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