It isn’t Marvel Cinematic Universe darling Florence Pugh, nor actor-and-director Olivia Wilde, nor seasoned Star Trek and Wonder Woman actor Chris Pine who holds the key to Don’t Worry Darling‘s box office success (or potential lack thereof) — it’s a relative newcomer to the thespian craft, Harry Styles.

Styles, a hit-making singer and former member of boy band One Direction, has an enormous fanbase who movie executives allegedly believe is the main demographic likely to make Don’t Worry Darling a success, should they choose to go see it, according to an expose in Vulture about the film’s troubled production and marketing rollout.



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